Marketing Driving Results

Combining Creativity, Analytics & Logistics

The Mankoff Company provides a full line of customized services. We combine creativity, analytics and logistics to implement strategic solutions that meet client requirements and exceed expectations. Below is an outline of the services The Mankoff Company has to offer.

Services

Project Management

The Mankoff Company's expertise is utilized in many project management initiatives. Over the past 13 years, The Mankoff Company:

Manages 100+ client projects in entirety, including project case development, vendor assessment, RFIs and RFPs, solution design, risk assessment, planning and execution
Expertly implements and delivers client projects resulting in attaining corporate investors, providing product exposure and expanding client reach
Builds positive relationships and effective partnerships with functional leaders, key stakeholders and support teams within client's organizations from ideation to project completion
Creates a customer-centric organization with deliverables such as branding and marketing campaigns; investor pitch books; targeted events both in person and online; resulting in KPIs including conversion charts
Maintains open and transparent communication channels with clients including accurate status reporting and value case assessments

Skills include use of Microsoft Office (Excel, Project, PowerPoint); Product Development; Google; Agile (Scrum); Waterfall; Slack; Social Media Platforms (i.e.Telegram; LinkedIn)

Website

The Mankoff Company can both create a brand new website as well as update and edit your current web content to best reflect initiatives and positioning of your firm in the market. We work with your team to make changes and keep an active eye on the overall content of your business website. This includes, but is not limited to:

Total Creation of New Website Including Content
Updating Content on Current Site
Links Within Blog Posts to External and Internal Links (i.e. SEC, CFTC, etc.)
Search Engine Optimization (SEO)
Creating True Business Links
Updates and Management of the Website

Sales and Marketing Materials

Sales and marketing materials include brochures, pitch decks, one-pagers, and any other printed materials that your firm will distribute or leave behind at an event or mail to potential clients (whether hard copy or electronically). The Mankoff Company will work with you to develop and execute a piece highlighting the product or service you’re offering and includes the creation and execution of and delivery to media and targeted contact outlet and the use of our company database.

Press Release

The Mankoff Company can create a targeted message geared towards your firm’s product and services to be produced in various formats. We will liaise with your firm to obtain quotes and submit for review and approval of the finished press release. Our firm will also develop and coordinate press releases to both PR services and other media outlets. Additionally, we will coordinate, execute, and maintain a social media presence promoting your firm’s products and services, including outlets on LinkedIn that include our firm’s connections and groups for external sources of the press release.

To further service clients in the blockchain/crypto/bitcoin space, The Mankoff Company is happy to announce an alliance with Blockchainwire.io. Blockchain Wire is the industry's first blockchain press release distribution service focused exclusively on news about blockchain, distributed ledger technology companies, ICOs, STOs and other blockchain and cryptocurrency-related announcements. Its global reach includes broadcast and online media outlets, social media sites, industry trade publications, leading blogs and blockchain industry influencers. Through The Mankoff Company, clients receive discounted rates for their wire service.

Sales Lead

We can create a custom email that will serve both as a call to action and a description of your firm’s services.

Coordinating emails utilizing in-house and external database
Email
Targeting - identify specific sectors (i.e. institutions, private equity/VCs, banks, other verticals, etc.)
Tracking of results
Sharing of emails and any other contact information from responses with the client in a report format

Tracking of ROI

Tweaking campaigns as information on responses is given

Database Rental

The Mankoff Company has an ever-growing list of contacts within the global FinTech community which we offer for use for lead generation campaigns. We currently have more than 30,000 names and can build a list based on your specific target audience.

Webinar/Podcast/Video Seminar

Another great option to raise the profile of your firm as well as to generate sales leads is to conduct a webinar/podcast/video seminar on an important topic to be tackled by a representative of your firm making your company a thought-leader on the subject matter. The Mankoff Company can create the entire product for you or we can work with you in planning and executing all aspects of the event.

Speaker Acquisition

The Mankoff Company will closely work with you and utilize its own database to acquire any speaker(s) needed who can discuss issues agreed upon as a subject for the webinar.

The Mankoff Company’s database and personal relationships will be used to acquire targeted speakers for a one-hour webinar.

Webinar and Video Seminar Management

The Mankoff Company will facilitate the logistics of the webinar operation and be responsible for the actual webinar processes.

Customized Events

The Mankoff Company has created hundreds of customized events for their clients and we can do the same for yours. These events can be an investor event, product launch event, road show, networking event, or more. Work with you on creating a program, targeting the right audience, and handling all aspects of the event.

Pre-Event Marketing

Confirmation emails and follow-ups to attendance at the event
Create an invitation to market to the selected audience
Discuss with you a relevant topic for the event and determine targeted audience attendance
Organize responses and review to determine the best possible candidates (depending on responses, we may have to limit attendance)
Use The Mankoff Company database to contact and invite selected targeted audience
Utilize The Mankoff Company’s media partnerships to further promote the event

Speaker Coordination

Assist in securing speakers and facilitators for the event based on your criteria
Organizing pre-event teleconference for speakers and facilitators to prepare for the event
Work with speakers in obtaining photos and bios for marketing pieces

Venue Management

Coordinate with you to determine the budget for the event and presentation
Liaise with venue representatives to determine the menu
On-site management of registration and overall event logistics
Secure the appropriate venue for the event, including negotiating contracts
Set up the registration with badges and handout materials and coordinate on-site signage
Work with and secure appropriate on-site needs, including audio-visuals for any presentation

Post-Event Marketing

Partner with you in creating a post-event survey/evaluation along with a “thank you for coming” marketing piece

Miscellaneous

Weekly progress meetings with you
Weekly response reports from the marketing campaign

Education and Training

The Mankoff Company helps keep your edge in today’s competitive market with a greater understanding of the issues critical to your business, your prospects, and the industry as a whole. We offer on- and off-site training programs, providing you with the opportunity to enhance your team’s skills and knowledge through a wide variety of customizable curricula supervised by globally respected professional trainers.

External Messaging

The Mankoff Company offers long-standing relationships with a large number of targeted media outlets. We are well-versed about the current trends in publications and editorials, as well as the criteria for topical articles. We can exploit the opportunity to leverage our firm’s position as an expert source to suggest an interview with or a feature about your company to raise the awareness profile of your business and secure a position for you as a leader in your respective field.

Contributed Articles

Many financial blogs and websites appreciate inputs. Through our editorial relationships, we can propose and write articles incorporating an interview or case study/real-world example from your firm that is in sync with your business objectives and reflective of your key messages.

Surveys

The Mankoff Company can create a targeted survey to uncover points of interest you use in other marketing and sales campaigns.

Introductions

The Mankoff Company can utilize its extensive contact database to personally introduce you to targeted, qualified candidates.

Social Media

The Mankoff Company uses its extensive presence on LinkedIn with more than 10,000 direct connections and its ability to market to more than 200,000 contacts, as well as on Twitter and Facebook as directed by you, to promote any marketing initiative undertaken.

Bespoke Projects

The Mankoff Company can help you with specifically designed projects - projects that are tailored to your requirements. These can involve white papers, research projects, introductory and pitch events, and more. We will work with you on the project’s focus, aspects, and deliverables utilizing extensive research, our global network, and our marketing expertise.

Virtual CMO

The Mankoff Company offers a monthly agreement for services rendered that would include any of the above services and other relevant marketing-related functions not mentioned above and take on the role of Chief Marketing Officer.

Servicing the Global Financial and FinTech Communities