Marketing Driving Results
Combining Creativity, Analytics & Logistics
The Mankoff Company provides a full line of customized services. We combine creativity, analytics and logistics to implement strategic solutions that meet client requirements and exceed expectations. Below is an outline of the services The Mankoff Company has to offer.
Services
 | The Mankoff Company's expertise is utilized in many project management initiatives. Over the past 13 years, The Mankoff Company:
Skills include use of Microsoft Office (Excel, Project, PowerPoint); Product Development; Google; Agile (Scrum); Waterfall; Slack; Social Media Platforms (i.e.Telegram; LinkedIn) |
 | The Mankoff Company can both create a brand new website as well as update and edit your current web content to best reflect initiatives and positioning of your firm in the market. We work with your team to make changes and keep an active eye on the overall content of your business website. This includes, but is not limited to:
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 | Sales and marketing materials include brochures, pitch decks, one-pagers, and any other printed materials that your firm will distribute or leave behind at an event or mail to potential clients (whether hard copy or electronically). The Mankoff Company will work with you to develop and execute a piece highlighting the product or service you’re offering and includes the creation and execution of and delivery to media and targeted contact outlet and the use of our company database. |
 | The Mankoff Company can create a targeted message geared towards your firm’s product and services to be produced in various formats. We will liaise with your firm to obtain quotes and submit for review and approval of the finished press release. Our firm will also develop and coordinate press releases to both PR services and other media outlets. Additionally, we will coordinate, execute, and maintain a social media presence promoting your firm’s products and services, including outlets on LinkedIn that include our firm’s connections and groups for external sources of the press release. To further service clients in the blockchain/crypto/bitcoin space, The Mankoff Company is happy to announce an alliance with Blockchainwire.io. Blockchain Wire is the industry's first blockchain press release distribution service focused exclusively on news about blockchain, distributed ledger technology companies, ICOs, STOs and other blockchain and cryptocurrency-related announcements. Its global reach includes broadcast and online media outlets, social media sites, industry trade publications, leading blogs and blockchain industry influencers. Through The Mankoff Company, clients receive discounted rates for their wire service.
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 | We can create a custom email that will serve both as a call to action and a description of your firm’s services.
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 | The Mankoff Company has an ever-growing list of contacts within the global FinTech community which we offer for use for lead generation campaigns. We currently have more than 30,000 names and can build a list based on your specific target audience. |
 | Another great option to raise the profile of your firm as well as to generate sales leads is to conduct a webinar/podcast/video seminar on an important topic to be tackled by a representative of your firm making your company a thought-leader on the subject matter. The Mankoff Company can create the entire product for you or we can work with you in planning and executing all aspects of the event. |
Speaker Acquisition
Webinar and Video Seminar Management
 | The Mankoff Company has created hundreds of customized events for their clients and we can do the same for yours. These events can be an investor event, product launch event, road show, networking event, or more. Work with you on creating a program, targeting the right audience, and handling all aspects of the event. |
Pre-Event Marketing
- Confirmation emails and follow-ups to attendance at the event
- Create an invitation to market to the selected audience
- Discuss with you a relevant topic for the event and determine targeted audience attendance
- Organize responses and review to determine the best possible candidates (depending on responses, we may have to limit attendance)
- Use The Mankoff Company database to contact and invite selected targeted audience
- Utilize The Mankoff Company’s media partnerships to further promote the event
Speaker Coordination
- Assist in securing speakers and facilitators for the event based on your criteria
- Organizing pre-event teleconference for speakers and facilitators to prepare for the event
- Work with speakers in obtaining photos and bios for marketing pieces
Venue Management
- Coordinate with you to determine the budget for the event and presentation
- Liaise with venue representatives to determine the menu
- On-site management of registration and overall event logistics
- Secure the appropriate venue for the event, including negotiating contracts
- Set up the registration with badges and handout materials and coordinate on-site signage
- Work with and secure appropriate on-site needs, including audio-visuals for any presentation
Post-Event Marketing
- Partner with you in creating a post-event survey/evaluation along with a “thank you for coming” marketing piece
Miscellaneous
- Weekly progress meetings with you
- Weekly response reports from the marketing campaign
 | The Mankoff Company helps keep your edge in today’s competitive market with a greater understanding of the issues critical to your business, your prospects, and the industry as a whole. We offer on- and off-site training programs, providing you with the opportunity to enhance your team’s skills and knowledge through a wide variety of customizable curricula supervised by globally respected professional trainers. |
 | The Mankoff Company offers long-standing relationships with a large number of targeted media outlets. We are well-versed about the current trends in publications and editorials, as well as the criteria for topical articles. We can exploit the opportunity to leverage our firm’s position as an expert source to suggest an interview with or a feature about your company to raise the awareness profile of your business and secure a position for you as a leader in your respective field. |
Contributed Articles
Surveys
Introductions
Social Media
 | The Mankoff Company can help you with specifically designed projects - projects that are tailored to your requirements. These can involve white papers, research projects, introductory and pitch events, and more. We will work with you on the project’s focus, aspects, and deliverables utilizing extensive research, our global network, and our marketing expertise. |
 | The Mankoff Company offers a monthly agreement for services rendered that would include any of the above services and other relevant marketing-related functions not mentioned above and take on the role of Chief Marketing Officer. |
